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May 2013

Why social networks will never trump telemarketing services

When you’re reading around the topic of B2B marketing, there’s an awful lot being said about emerging techniques, More »

Taking telemarketing lessons from Obama’s re-election

The successful 2012 re-election campaign of US president Barack Obama has lessons to be learned for telemarketing specialists, More »

Telemarketing lead generation can benefit from the ‘hidden sales cycle’

Telemarketing lead generation might be made more successful by allowing B2B telesales operators to make use of information More »

B2B lead generation ‘a popular theme’ in CIM Marketing Confidence study

B2B lead generation remains on the agenda in the third wave of the CIM Marketing Confidence study, the More »

Outbound telemarketing ‘is a two-way process’

Outbound telemarketing differs from many other marketing techniques, in that it allows the customer’s feedback to be taken More »