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September 2013

The art and science of generating new business leads

Generating new business leads requires a combination of ‘art’ and ‘science’, according to a recent report from The More »

Huge potential for B2B lead generation in information security for utilities

The mobilisation of workforces in the utilities sector, along with the high level of awareness surrounding security in More »

Teleprospecting as a B2B telesales tool

Within the discipline of B2B telesales, there are several different approaches that can be taken, from widespread telemarketing More »

Outbound telemarketing can support business agility

Outbound telemarketing has the potential to support business agility across several of the ten different factors identified in More »

Hello, Bill: Personalisation ‘drifts’ into B2B lead generation

The nature of B2B lead generation is changing in response to the B2C market, according to a new More »