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July 2014

New product launches in a risk-averse B2B telesales climate

The success of B2B telesales is about being able to persuade the prospect to part with their money More »

How B2C customers can be a goldmine for new business leads

If you have a B2C client base, you might not think those individuals would be of much direct More »

Reinforcing brand identity during B2B telesales calls

One of the main advantages of B2B telesales calls is the opportunity to speak directly with a prospect, More »

Why new start-ups make good B2B lead generation prospects

In recent years, much of the increase in employment has been attributed to new self-employed individuals and micro-businesses More »