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November 2014

Personal, performance and profit motivations in B2B telesales campaigns

B2B telesales campaigns are becoming more personal, according to a Forbes article – and this is tapping into More »

Happiness may hinder in multipurpose telesales pitches

You might think it is a good idea to put your potential customer in a good mood during More »

Half opt for B2B telemarketing for lead generation and nurturing

Roughly half of marketers opt for B2B telemarketing as their channel of preference for lead generation and nurturing, More »

Branding benefits of outbound telemarketing

What sets apart good outbound telemarketing from the rest? It may be about more than just the number More »

Outbound telemarketing enables human interaction and brings value

Outbound telemarketing is more than just a way to create revenue – it can also enable direct human More »