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March 2015

The art of generating new business leads

Generating new business leads is both an art and a science – you can focus on the ROI More »

Innovation in B2B lead generation

What is ‘innovation’ and is it different from ‘creativity’? These might seem like unnecessary questions to ask, but More »

B2B telesales lets you talk to one person

It sounds obvious, but when you conduct B2B telesales, you put one individual – your telemarketing operator – More »

When to say ‘I don’t know’ in B2B telemarketing

In any B2B telemarketing campaign, a good level of familiarity with the product or service being sold is More »