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December 2015

How decision order can affect B2B telesales success

Many B2B telesales calls encourage the prospect to make decisions in a certain order – often by admitting More »

Successful B2B telemarketing in a complex world

B2B telemarketing is about nurturing leads until they are ready to convert into paying customers – or are More »

B2B telemarketing lessons from Santa Claus

Santa Claus has been hailed as a consumer icon – an enduring figure who is welcomed almost universally More »

‘Yes’ is not everything in B2B lead generation

B2B lead generation is all about generating new business leads, but it’s important to remember that not all More »

Don’t ask, don’t tell: Ethics in B2B telemarketing

If your product or service has strong ethical credentials, you might reasonably want to include them in your More »