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August 2016

Four routes to responsible B2B telesales

Lead generation companies have a duty to act responsibly in B2B telesales campaigns, and new guidance from the More »

B2B lead generation puts the audience first

B2B lead generation efforts rely on convincing the call recipient to place an order, or at least to More »

Telemarketing ‘the best option’ for online start-ups

New online businesses can benefit more from telemarketing than any other method of promoting themselves, according to a More »

Outsource telemarketing and overcome the talent squeeze

One of the most compelling reasons to outsource telemarketing campaigns is a lack of in-house talent – and More »