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October 2016

What are the elements of B2B data cleansing?

In recent weeks we’ve looked at the value of B2B data cleansing as part of a larger B2B More »

3 ways B2B telemarketing is more than just telesales

A B2B telemarketing campaign is of course usually centered on telesales – either taking direct orders during the More »

Why data cleansing should be part of B2B telesales campaigns

In our previous article, we looked at how data cleansing can boost B2B lead generation – but the More »

How data cleansing can boost B2B lead generation

B2B lead generation is a numbers game – you want the maximum return on investment, usually in the More »

Why competitors’ reputations should influence your telemarketing

In a crowded segment, telemarketing can be a great way to reach out to potential customers directly, raising More »