Lead Generation in the Corporate Sector
Services provided by Toucan
Our client provides a number of outsourcing solutions into the manufacturing and Public Sector. They have a team of 8 field salespeople covering The UK and Ireland…
To purchase and work on a pre-agreed database of potential customers to book appointments for 8 Business Development Managers, managing their diaries effectively and ensuring all appointments are qualified to pre-agreed criteria.
Feeding back information accurately and in a timely fashion to help create as many quotable opportunities as a team that we could.
How we did it
We assigned four internal sales agents to look after the client and feedback on a weekly basis with full reporting and a team telephone discussion and update
On average calling 750 prospective businesses per week, we generated on average 4 appointments a week with a further pipeline of on average 8
The team understood the commercial benefits for the prospect and communicated this to enable that the appointments were qualified and met the client’s expectations
Outcome and deliverables
Cost of campaign £125k
Timescale 16 months
Number of appointment generated 306 plus pipeline currently 812 verified companies