WHAT IS B2B COLD CALLING?
B2B cold calling involves contacting potential customers over the phone to build interest in your product or service offering. It’s designed to save your business valuable time by allowing your sales team to concentrate on what they do best—closing deals.
At Toucan, we act as an extension to your business. We sit down with you to understand your offering, take the time to identify suitable prospects, craft targeted messages designed to build interest and reach out to a wide database of potential customers who may be interested.
Once we build interest and secure a scheduled appointment, we’ll pass the details over so your sales team can follow up.
Choose Toucan to streamline your sales process and connect with interested prospects today.
OUTSOURCE YOUR COLD-CALLING EFFORTS
At Toucan, we re-envision B2B cold-calling tactics delivering high-quality, qualified leads and appointments without tarnishing your brand name.
We work closely with you to agree on campaign goals that directly align with your business goals; allowing you to measure the campaign’s success directly with what matters most to your business.
We believe in total transparency and flexibility – which is why we have no long-term commitments. If you’re dissatisfied with the results of your campaign, we can end it without any future obligations. We also give you complete access to campaign data for your future B2B cold-calling efforts.
We have a proven track record in delivering consistent results, driving tangible growth for businesses across several industries including construction, finance, manufacturing and more.
Discuss cold-calling lead generation with Toucan today.
WHAT ARE THE BENEFITS OF COLD CALLING?
Protect your reputation
Our approach is always professional, securing clear agreements for callbacks. It’s in your best interest to create a positive relationship from the beginning, which is why we never pester someone.
Maximise Your Data
Our expert cold-calling team integrates your targeted prospect lists and marketing objectives directly into our outreach process.
Save Time
We handle initial cold calls and lead qualification, allowing your sales team to focus solely on engaging and converting pre-qualified leads.
Flexible Campaign
Unlike typical cold-calling companies, our campaigns continuously evolve based on live feedback and performance data.
Large Database
We have thousands of contacts across several industries, giving you the best chance to find the right prospects.
Expert Lead Qualification
We pinpoint and nurture prospects with a genuine interest, ensuring your sales team engages only with qualified leads who are likely to convert.
Scalable
Our cold-calling services adapt to you – whether you’re an enterprise or an expanding small business. We tailor our appointment-setting strategies seamlessly, ensuring continuous, reliable appointments in line with your growth.
Your Business Objectives in Mind
Every cold call is aligned with your specific business goals, delivering measurable, profitable outcomes that directly support your company’s objectives.
LAND A 7-FIGURE CLIENT
“We have worked with Toucan now for over 2 years. Our team have generated regular appointments and quotes over this period and helped Janus to make a real impact in the Uk market. We have recently acquired a leading provider of IT products and services for the global marketplace We have already seen great order volumes and expect them potentially to spend 1.5 million pounds with us over the next 18 months.”
Steve Higgins
Sales Director Europe of Janus Worldwide
HOW B2B COLD CALLING WORKS WITH TOUCAN TELEMARKETING
1. Find out about your business
We take the time to understand your business inside and out to ensure you have the best appointments possible.
2. Sourcing quality data
We run thousands of contacts against your requirement to create a bespoke prospect list.
3. Getting the message right
We spend time crafting authentic, impactful messages that resonate with prospects and give the best chance of conversion.
4. Scheduling appointments
Once a prospect is interested, we set the date, time and setting of the appointment. Appointments are often either face-to-face, over the phone or a video call.
5. Over to you
Once the appointment is booked in, we pass everything over to you. Your sales team will have all the information they need to nurture through to completion.
6. We stay with you
We work in tandem with your sales team, delivering high-quality leads for years to come.
PROVEN TRACK RECORD
Our expert appointment setting services has allowed us to support hundreds of businesses, connecting sales teams directly with high-level decision-makers and opening doors to multi-million-pound opportunities.
Want to know more?
FREQUENTLY ASKED QUESTIONS
What is cold calling?
Cold calling is a sales approach where a business proactively contacts potential customers (prospects) who haven’t previously shown interest or had prior contact with the company. At Toucan, we identify suitable prospects, craft targeted messages and reach out to schedule appointments on your behalf for your sales team to follow up.
Who is cold calling for?
Toucan cold calling services are ideal if you want to proactively generate new leads, grow your existing customer base or enter new markets.
- Expand your customer reach
- Build awareness
- Entering new markets
- Test interest in new products, services, or locations
Overall, cold calling works best for businesses that can clearly define target audiences, offer compelling products or services, and have the resources or expertise (such as Toucan Telemarketing provides) to effectively manage outreach and appointments.
How much does outsourced cold calling cost?
With Toucan, you pay for our time in daily blocks. A typical campaign with us is 10 days a month, for 3 months, to ensure you get the best value for money.
Our payment process is completely transparent, with no additional charges or nasty surprises to catch you out – all data, reports, training and onboarding are included in what you pay for.
How do we set appointments?
The process typically sounds like a normal conversation but is built to steer the prospect towards becoming engaged and giving you their time.
A typical call might start with a short product or service summary, followed by open questions to engage the prospect in conversation and help them recognise why they might need it.
Once engaged, we set a date and time for an appointment, which your sales representative will attend to finalise quote details and requirements.