At Toucan Telemarketing our focus is entirely on you — your business, your customer base and your ambitions — so that we can build B2B outbound telemarketing campaigns that deliver an ongoing pipeline of new business opportunities and the best possible return on investment.
We achieve this by working closely with you and your company to align our B2B telemarketing messages with your own brand values, combined with a deep understanding of your industry and of the potential customer base in the areas where you operate.
A specific focus on outbound B2B telemarketing campaigns and on the services that support them means we are able to deliver high quality and a return on investment that many other companies simply cannot match.
To maximise the ROI, we choose only the best, industry-specific databases that allow us to create large numbers of quality leads and prospects on a local and national scale.
Who we work with
Toucan provides B2B telesales services and support to leading brands and SMEs across all sectors. Some examples of industries we have worked in include:
In every industry, with every company that appoints us to manage a B2B telemarketing campaign, we will always develop a bespoke plan that is firmly results-orientated and aligned with your business objectives – and always with absolute confidentiality from the initial enquiry stage to final delivery.
B2B telemarketing services
Each of the B2B telesales campaigns we construct can be supported by several services, for example, to make sure we are using a database of the highest-quality prospects in your sector or geographical area, or to develop existing leads from an event or previous marketing campaign you have carried out.
Depending on what your campaign needs to make it as effective as possible, we can provide any of the following:
B2B appointment setting creates a seamless transition from our B2B telesales campaign to an in-person meeting with a sales representative or account manager from your company.
This gives you the chance to set the final terms of any sale and agree on the price, in case you want to negotiate with the client or simply meet them before entering into a contract with them.
The bulk of any campaign is placing the calls, and our experienced team can take care of this while representing your brand in a positive light.
Our outbound B2B telesales campaigns are exhaustive, targeting the very best prospects in an attempt to generate as many high-quality qualified leads as possible for your sales team to convert.
Find out more about your customers‘ perceptions of your products and services with our professionally designed and executed customer surveys, which deliver actionable insight and compelling quantitative and qualitative results.
Outdated databases can detract from the ROI of even the most well-conducted telesales campaign – with our database enrichment service, historic entries are removed and new contact details added in to complete partial records, providing the best possible chance of making contact in the next round of marketing calls.
Driving sales is a balance between supply and demand – so to increase your sales, our demand generation service reaches out to new and existing customers to establish new and upsold contracts and create increased value and ROI.
Capitalise on contact details collected at trade shows, conventions and marketing events, with our event follow-up service to re-establish contact with those individuals and organisations with a view to generating new business leads.
Arguably the pivot point of most B2B marketing activities, lead generation is the moment at which a promising prospect converts into a qualified lead, signalling they are ready to sign a contract.
Expand your list of high-value prospects with our list building service, which builds on your existing mailing list or starts from our own industry-specific databases to add more names and organisations.
For long-term and high-capacity campaigns, this helps to make sure there is a pipeline of top-quality prospects that our team can reach out to, nurturing them through to the appointment setting stage.
Identify market opportunities you may have missed with our in-depth market research, again focused tightly on your target area, niche markets or overall business ambitions to underpin future direct telemarketing campaigns.
Find out more
To find out more about any of the services listed above and what a Toucan Telemarketing B2B telesales campaign can do to drive sales for your business, contact us today.