Why Pay for Outsourced Telemarketing Instead of Doing It In-House?
When businesses think about outsourcing telemarketing, they usually think about the blanket benefits of outsourcing in any field.
They think about not having to worry about things like –
- Cost and time to hire
- Holiday cover
- Sick leave
- Pension contributions
- Maternity leave
- Tax and national insurance liabilities
But different times call for different measures.
The motivation for outsourcing telemarketing is solely financial for some businesses. But there are other underlying reasons that can really sway business owners during turbulent times of rife skills shortages.
Great Sales Hires Can Cost Dearly
“In-house telemarketing personnel need managing and motivating”, says Paula Bates, Managing Director of Toucan Telemarketing.
“Our team members take great pride in their work and the enjoy working with a variety of different clients. Plus, their work is varied, they’re doing different things for different clients. They’ve got an average of six years employment, though some of them have been with us for a lot longer. This reflects that a lack of monotony keeps them interested.
“Variety is the spice of life for a GREAT telemarketer. In-house staff often don’t have much variety. That’s why they become disengaged more quickly and easily.”
It might sound counterintuitive that outsourced telemarketing partners can be more invested than in-house staff. But it makes sense because of the completely different agenda at play.
“It’s my aim to get the best possible results on every project for every client,” Paula explains.
“I want to exceed client expectations so they’ll come back and use us time after time. I’m nurturing those long-term relationships that in-house personnel aren’t.”
Less is More
Outsourced telemarketing partners have the added advantage of being removed from the businesses they work on behalf of.
“We aren’t distracted by politics or departmental issues,” Paula adds. “We’re just there to call people, for appointment making, database cleansing, exhibition follow-up, whatever the client’s goal is”.
In addition, the real hidden benefits of outsourced telemarketing add enormous value without business owners even realising.
“When businesses choose to outsource to Toucan, they pass the time and effort it takes to manage a telemarketing team over to me”, Paula spells out. “It’s a hidden but massive part of the service that they don’t pay for.”
“In the same vein, we’ve got great systems, processes and reporting features. They’ve been evolved over the 20 years we’ve been in business. Our clients get all these benefits without any additional investment of their time and money.”