B2B Appointment Setting Services

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What is appointment setting?

Appointment setting is vital in today’s fast-paced business world. 

It focuses on identifying and qualifying leads, and connecting your business with those genuinely interested in your products or services. By filtering out uninterested prospects, appointment setting ensures your sales efforts are directed toward high-potential opportunities, maximising efficiency and results.

At Toucan, we take this burden off your shoulders by acting as an extension of your business. Our team reaches out to relevant unqualified prospects, engages them professionally, and schedules appointments on your behalf – either face-to-face or remote depending on your preference. 

Ready to streamline your sales process and connect with interested prospects? 

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Why Work With Toucan Telemarketing?

At Toucan, we are dedicated to delivering high-quality, qualified leads and appointments that directly align with your business goals. 

From the start, we collaborate with you to set clear, pre-agreed targets, ensuring that we measure our success based on what matters most to your business.

We pride ourselves on complete transparency and flexibility, which is why there are no long-term commitments with us — if you’re ever dissatisfied with a campaign, we’ll end it without any future obligations. 

We also believe in sharing campaign data; rather than keeping information siloed, we give you access so it can benefit your future B2B telesales efforts.

With a proven track record across several sectors, we consistently achieve outcomes that drive tangible business growth. 

Choose Toucan and work with a team prioritising your success every step of the way.

Is appointment-setting right for my business?

If there’s one thing any sales team can agree on, is that one of the hardest and most time-consuming parts of any sales campaign is filtering out unqualified leads.

Save time

We take charge of the initial outreach and lead qualification, so your sales team can solely focus on nurturing leads to conversion.

Expert Lead Qualification

We identify and nurture potential clients, ensuring your sales appointments are with relevant prospects genuinely interested in converting.

Large database

We have thousands of contacts across several industries to ensure the widest possible net for finding the right prospects.

Maximise your data

Have a specific list of prospects you want us to connect with? No problem. We’ll seamlessly integrate your data and marketing goals into our system, reaching out on your behalf with care and professionalism.

Scalable

Whether you’re a large enterprise or a growing small business, we adapt our appointment-setting services to your needs with a tailored approach ensuring seamless integration and consistent appointments as you grow.

We protect your reputation

We always get an agreement for a callback, and we pursue the lead until we get a meeting, or until we know there is no interest. It’s in your best interest to create a positive relationship from the beginning, which is why we never pester someone.

Your Business Objectives in Mind

Everything we do is centred around your goals. We focus on delivering positive, measurable, and profitable results aligned with your business objectives.

Flexible campaign

Unlike rigid agencies, we adjust our strategies throughout the campaign based on real-time feedback and performance to ensure the best results possible.

At Toucan, we reach out to hundreds of unqualified businesses on your behalf and connect you with decision-makers who are interested in your product offering.

We help establish new sales relationships, set sales appointments and keep you fully up to date on cold, warm and hot leads.

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How does B2B appointment setting work with Toucan?

1. Find out about your business

We take the time to understand your business inside and out to ensure you have the best appointments possible.

2. Sourcing quality data

We run thousands of contacts against your requirement to create a bespoke prospect list.

3. Getting the message right

We spend time crafting authentic, impactful messages that resonate with prospects and give the best chance of conversion.

4. Scheduling appointments

Once a prospect is interested, we set the date, time and setting of the appointment. Appointments are often either face-to-face, over the phone or a video call.

5. Over to you

Once the appointment is booked in, we pass everything over to you. Your sales team will have all the information they need to nurture through to completion.

6. We stay with you

We work in tandem with your sales team, delivering high-quality leads for years to come.

Don’t just take our word for it.

We’ve helped hundreds of businesses across several sectors grow and achieve remarkable results; connecting sales people to high-level decision-makers and opening the doors to multi-million-pound opportunities.

Want to know more?

See our results first-hand

 

FAQs

What is B2B appointment setting?

The process involves placing calls to prospects from your marketing list, whether that is an existing database or a list newly generated by Toucan as part of the campaign.

Prospects are nurtured until they become qualified leads, at which point an appointment is set for a convenient time, and the lead is handed to your sales team to complete the contract negotiations.

How can appointment setting help your business avoid time wasting?

You offload the time-intensive process of placing calls, especially to a long list of prospects who have not yet been qualified.

In return, you get back a stream of qualified leads who are ready to convert to become paying customers, so your in-house account managers and sales teams can maximise their productivity and raise more revenues.

How much does outsourced appointment setting cost?

With Toucan, you pay for our time in daily blocks. A typical campaign with us is 10 days a month, for 3 months, to ensure you get the best value for money.
Our payment process is completely transparent, with no additional charges or nasty surprises to catch you out – all data, reports, training and on boarding is included in what you pay for.

What is appointment setting in sales?

The process by which a marketing prospect is scheduled for a sales call or face-to-face meeting.

It’s a critical moment in B2B telesales campaigns, as it marks the pivot point at which a loosely qualified prospect becomes regarded as a likely paying customer in the near future.

Why is appointment setting important?

Setting an appointment with a B2B telesales prospect is a clear statement of interest, and often a statement of intent to place an order.

More than that, it is essential to maintain a steady stream of incoming appointments, so that you do not risk wasting time or losing productivity by having sales reps and account managers sitting idle.

What is said when making an appointment?

The process can sound like a normal conversation, but is designed to steer the prospect towards becoming engaged and giving you their time.

A typical call might start with a brief summary of the product or service on offer, followed by open questions to engage the prospect in conversation and help them recognise the product or service benefits for them.

Once engaged, we set a date and time for an appointment, which your sales representative will attend to finalise quote details and requirements. 

What are the most effective strategies for securing an appointment?

It’s not always easy, but there are strategies that can help to increase the overall success rate:

  • Placing follow-up calls especially if the prospect asked you to call later
  • Maintaining ongoing communication and positive relationships with prospects
  • Ensuring appointments can be set at a time and date convenient for the prospect

We have years of experience using these and advanced strategies as part of our B2B telesales service, with repeated huge success.

Lets Get Started

 

Ready to connect with qualified, ready-to-convert prospects? Fill in the form below for a quick response, or call 01260 294444 for a no-obligation chat about your next telemarketing campaign.

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