B2B Telesales/Outbound

Our B2B outbound telesales services use intelligently compiled call strategies to engage prospects and facilitate B2B appointment setting for your sales and marketing team.

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We work closely with each of our clients to make sure that we are approaching the best prospects within your industry or supply chain, and converting them into qualified leads that represent the best possible business opportunities for you. There are many benefits of b2b telemarketing, an agency like Toucan Telemarketing can call potential clients and customers. This outbound sales process can be highly effective.

In this way B2B telemarketing lead generation is not just a source of quick income for the short term, outbound calling helps to establish positive brand perception and keep prospects engaged until they are ready to allocate some budget.

This is why a B2B telemarketing company like Toucan Telemarketing’s B2B outbound telesales service represents a long-term investment in business development for our clients, on top of the immediate revenue generated by each telemarketing campaign.

Let’s talk about B2B telemarketing services

To discuss our B2B outbound telemarketing services, give the Toucan team a call today on 01260 294444 and we can get to work compiling a call list and creating a market research supported B2B telesales strategy to maximise your new business opportunities.

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B2B marketing with a reliable rate of ROI

Reliable ROI is the holy grail of business investment and our B2B outbound telemarketing campaigns prove time and time again that B2B telesales and appointment setting supply sales and marketing teams with a pipeline of converted prospects and qualified leads.

In one of our past B2B outbound telesales campaigns, the client had previously mailed out 9,000 brochures and received only two orders, a conversion rate of just 0.02%.

Toucan Telemarketing called the top 2,000 prospects in their industry and 50 either placed an order immediately or expressed an interest in receiving further information, a 2.5% conversion rate from a much smaller list of prospects.


Toucan do better than one

By working with Toucan Telemarketing, you are no longer alone and adrift in a sea of unqualified leads and low-quality prospects.

We have bespoke software dedicated to B2B appointment setting and call measurement that identifies business opportunities so that no potential for B2B lead generation is missed.

Our telemarketing service takes the initial pressure off of your internal sales and marketing teams, so talented sales executives and marketing managers are not left to spend most of their day cold calling, but can instead focus on closing the deal for their products and services.

And we continually measure the overall level of interest in your telemarketing campaign, compared against total sales in real time for an immediate accurate estimate of ROI.

Reports are tailored to your needs and supplied whenever you need them, so you can see where your sales and sales leads are coming from and we can adjust your B2B lead generation campaign as required to maximise revenues and new business opportunities generated.

Truly bespoke B2B outbound telesales

Target Market

We target only legitimate prospects within your market, using intelligently compiled call lists to maximise B2B lead generation and conversion rates.

High Quality

Our high quality lead generation services ensure your sales and marketing team receive a stream of qualified sales opportunities ready to convert.

Representing Your Brand

We seamlessly represent your brand from the initial telemarketing campaign, right through our B2B appointment and leads setting service, until your sales team is ready to meet face to face with the relevant decision maker from the prospect’s side.

Don’t do it alone – Toucan Telemarketing B2B outbound telesales services take the pressure off your in-house sales and marketing team while maximising ROI, new business leads and positive brand perception among your prospects.

You can call us on 01260 294444 or fill in our contact form for a prompt reply from a member of the Toucan Telemarketing team.


FAQs about B2B Appointment Setting

What is B2B appointment setting?

B2B appointment setting involves placing calls to prospects from your marketing list, whether that is an existing database or a list newly generated as part of the campaign.

Prospects are nurtured until they become qualified leads, at which point an appointment is set for a convenient time, and the lead is handed to your sales team to complete the contract negotiations.

How can appointment setting help your business avoid time wasting?

Outsourced B2B appointment setting is fast. You offload the time-intensive process of placing calls, especially to a long list of prospects who have not yet been qualified.

In return, you get back a stream of qualified leads who are ready to convert to become paying customers, so your in-house account managers and sales teams can maximise their productivity and raise more revenues.

How much does outsourced appointment setting cost?

Every campaign is bespoke, for example a telesales campaign might be based on the number of calls placed and the number of appointments targeted.

The important thing to remember is that in general, outsourced appointment setting will generate new business leads to more than cover its own costs.

What is appointment setting in sales?

Appointment setting is the process by which a marketing prospect is scheduled for a sales call or face-to-face meeting.

It’s a critical moment in B2B telesales campaigns, as it marks the pivot point at which a loosely qualified prospect becomes regarded as a likely paying customer in the near future.

Why is appointment setting important?

Setting an appointment with a B2B telesales prospect is a clear statement of interest, and often a statement of intent to place an order.

More than that, it is essential to maintain a steady stream of incoming appointments, so that you do not risk wasting time or losing productivity by having sales reps and account managers sitting idle.

What is said when making an appointment?

The process of B2B appointment setting can sound like a normal conversation, but is designed to steer the prospect towards becoming engaged and giving you their time.

A typical call might start with a brief summary of the product or service on offer, followed by open questions to engage the prospect in conversation and help them to recognise the benefits of the product or service for them.

Once they are engaged, it’s a case of setting a date and time for an appointment, so a sales representative can attend and finalise any contract arrangements.

What are the most effective strategies for securing an appointment?

B2B appointment setting is not always easy, but there are strategies that can help to increase the overall success rate:

  • Placing follow-up calls especially if the prospect asked you to call later
  • Maintaining ongoing communication and positive relationships with prospects
  • Ensuring appointments can be set at a time and date convenient for the prospect

We have years of experience using these and advanced B2B appointment setting strategies as part of our B2B telesales service, with repeated huge success.

Lets Get Started

To find out more about what Toucan Telemarketing can do for you — and how we will do it — fill in the form below for a prompt response, or call us on 01260 294444 for a no obligation chat about what you need from your next B2B telemarketing campaign.

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