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Appointment Setting in the LED Lighting Industry

Location

  • West Midlands

Services provided by Toucan

Appointment Setting

Background

Led lighting company interested in acquiring appointments into Manufacturing and Wholesale/distribution companies with large warehousing or sheds preferably with a spend of at least £20k on lighting.

Objectives

To book appointments for 2 Business Development Managers, managing their diaries effectively and ensuring all appointments are qualified to pre-agreed criteria.

Feeding back information accurately and in a timely fashion to help create as many quotable opportunities as a team that we could.

How we did it

We assigned two internal sales agents to look after the client and feedback on a weekly basis with full reporting and a team telephone discussion and update

On average calling 300 prospective businesses per week, we generated on average 4 appointments a week with a further pipeline of on average 10

The team understood the Led proposal to the prospect and communicated this to enable that the appointments were qualified and met the client’s expectations

Outcome and deliverables

Cost of campaign £7.5k

Timescale 12 weeks

Number of hours 200 hours

Number of appointment generated 48

Average opportunity value £12k