Overcharge Pay Back to Utility Customers
Location
- Nationwide
- London
- Kent
- Oxford
- Swindon
- Manchester
Services provided by Toucan
Background
Energy Company wanting to establish contact with SME decision makers in charge of their energy bills and consumption with a spend of over £30k a year.
Objectives
To book appointments for 2 BDM’s managing their diaries effectively and ensuring all appointments are qualified to pre-agreed criteria. Making sure the Decision maker was present too and they had their bills available for auditing.
Feeding back information accurately and in a timely fashion to help create as many quotable opportunities as a team that we could.
How we did it
We assigned three internal sales agents to look after the client and feedback on a weekly basis with full reporting and a team telephone discussion and update.
We also had a monthly on-site visit to assess and refine our proposition.
On average calling 350 prospective businesses per week, we generated on average 5 appointments a week with a further pipeline of an average 5.
The team understood the Energy sector and its challenges and can communicate this to the prospects.
Outcome and deliverables
- Cost of campaign £4.5 a month
- Timescale Monthly
- Number of hours 140 hours a month
- Average Number of appointments generated a month 20
- We have been working with this client for 18 months