Appointment Setting in the Translation Services
Services provided by Toucan
Translation Company wanting to establish contact with SME and Blue-Chip decision makers in charge of their high quality translation and website optimisation.
To book qualified appointments with potential clients for 1 Sales Director, managing their diaries effectively and ensuring all appointments are qualified to pre-agreed criteria.
To obtain quotable opportunities and files that need accurately translating.
Feeding back information accurately with fast turnaround times to help create as many quotable opportunities as a team that we could.
How we did it
We assigned two internal agents from the sales team to look after the client and feedback on a monthly basis with full reporting, a team telephone discussion and update.
On average calling 200 prospective businesses per week, our B2B appointment setting services generated an average of 2 appointments a week with a further pipeline of 2.
The team understood the translation project and translation sector as a whole and the challenges it faces and can communicate this effectively to the prospects.
Outcome and deliverables
Cost of campaign £2k a month
Number of hours 50 hours a month
Average Number of appointment generated a month 8
We have been working with this client for 2 years and they have just won a Global contract worth over £1.5 million pounds. They also convert work out of our efforts every month.