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Telemarketing for Manufacturing Industry

Toucan Telemarketing recently supported a product launch for Scapa, global supplier of bonding products, held in Dusseldorf.

“Scapa is a manufacturer of adhesive products for industrial and healthcare markets. Our specialist telemarketing support focused on demand generation, data gathering and updating, and sending out information to invitees who couldn’t attend the actual launch event.”

For manufacturers to maximise the potential of events, they must also master event marketing, which should include a multi-channel approach.

“Telemarketing is a versatile and adaptable means of adding value to events and the marketing surrounding them. It gives manufacturers the opportunity to engage with their prospects on a meaningful level before the event, and to extend the legacy of the event afterwards.