Appointment Setting for the Digital Marketing Industry
Services provided by Toucan
Background
A digital marketing agency approached Toucan to provide lead generation and appointment setting services to help grow its presence within the travel industry. The agency already had an established customer base and several successful case studies demonstrating the results of its SEO and PPC campaigns. The aim was to engage with key decision makers and generate qualified sales opportunities that would support continued business growth.
The Challenge
The client wanted to reach businesses within a specific sector where they had already proven a strong return on investment. They required B2B appointment setting services to book meetings for two Business Development Managers while ensuring every appointment met an agreed qualification criteria.
As well as filling diaries with quality appointments, the client wanted accurate feedback from every conversation to help identify future opportunities and strengthen their sales pipeline.
Our Appointment Setting Campaign
Toucan assigned two experienced sales agents to manage the campaign, providing weekly reports, regular telephone reviews and ongoing feedback throughout the project.
Working as an extension of the client’s sales team, we contacted an average of 300 prospective businesses each week. Every conversation focused on identifying the right decision makers, understanding their current marketing activity and introducing the benefits of the client’s SEO and PPC services.
As part of our outsourced appointment setting services, each opportunity was carefully qualified before being passed to the Business Development Managers. This ensured valuable time was spent speaking with prospects who matched the client’s ideal customer profile and had a genuine interest in discussing their marketing requirements.
Alongside generating appointments, we captured valuable market insight that helped the client refine their sales approach and identify additional opportunities within their target sector.
Results
Over the 12 week campaign, Toucan successfully delivered a consistent pipeline of qualified opportunities through our appointment setting services UK.
The campaign generated an average of two qualified appointments each week, alongside a further pipeline of prospective opportunities for future follow up.
One appointment alone resulted in a £30,000 order within the first 12 weeks, demonstrating the value that targeted B2B lead generation and professional appointment setting can bring to businesses looking to win more high value clients.
Campaign Summary
Location: Nationwide
Service: B2B appointment setting services
Campaign length: 12 weeks
Campaign cost: £7,500
Hours delivered: 180
Qualified appointments generated: 20
Outcome: One appointment converted into a £30,000 contract within the first 12 weeks.