Online Travel Booking Tool for the Corporate Sector
Services provided by Toucan
Online Web Demos
Launch into the UK market wanting to establish contact with decision makers in the large/corporate sector. The decision maker needed to be involved in the booking of Business Travel.
To book a web demo for 2 BDM’s managing their diaries effectively and ensuring all appointments are qualified to pre-agreed criteria. Ensuring the spend was over £20k.
Feeding back information accurately and in a timely fashion to help create as many quotable opportunities as a team that we could.
How we did it
We assigned two internal sales agents to look after the client and feedback on a weekly basis with full reporting, a team telephone discussion and update.
On average calling 300 prospective businesses per week, we generated an average of 2 demos a week with a further pipeline of 5.
The team understood the Travel Booking Software and communicated this to ensure that the WEB DEMOS were qualified and met the client’s expectations.
Outcome and deliverables
Cost of campaign 7.5k
Timescale 12 weeks
Number of hours 180 hours
Number of demos generated 30
The Client/customer has now been with us 2 years on a rolling quarterly order