Online Travel Booking Tool for the Corporate Sector

Location

• Nationwide
• Online

Services provided by Toucan

Online Web Demos

Background

Launch into the UK market wanting to establish contact with decision makers in the large/corporate sector. The decision maker needed to be involved in the booking of Business Travel.

Objectives

To book a web demo for 2 BDM’s managing their diaries effectively and ensuring all appointments are qualified to pre-agreed criteria. Ensuring the spend was over £20k.

Feeding back information accurately and in a timely fashion to help create as many quotable opportunities as a team that we could.

How we did it

We assigned two internal sales agents to look after the client and feedback on a weekly basis with full reporting, a team telephone discussion and update.

On average calling 300 prospective businesses per week, we generated an average of 2 demos a week with a further pipeline of 5.

The team understood the Travel Booking Software and communicated this to ensure that the WEB DEMOS were qualified and met the client’s expectations.

Outcome and deliverables

Cost of campaign 7.5k

Timescale 12 weeks

Number of hours 180 hours

Number of demos generated 30

The Client/customer has now been with us 2 years on a rolling quarterly order