Appointment Setting in the Translation Services
Services provided by Toucan
Translation Company wanting to establish contact with SME and Blue-Chip decision makers in charge of their translation and website optimisation.
To book appointments for 1 Sales Director managing their diaries effectively and ensuring all appointments are qualified to pre-agreed criteria.
To obtain quotable opportunities and files that need translating.
Feeding back information accurately and in a timely fashion to help create as many quotable opportunities as a team that we could.
How we did it
We assigned two internal sales agents to look after the client and feedback on a monthly basis with full reporting, a team telephone discussion and update.
On average calling 200 prospective businesses per week, we generated an average of 2 appointments a week with a further pipeline of 2
The team understood the translation sector and its challenges and can communicate this to the prospects.
Outcome and deliverables
Cost of campaign £2k a month
Number of hours 50 hours a month
Average Number of appointment generated a month 8
We have been working with this client for 2 years and they have just won a Global contract worth over £1.5 million pounds. They also convert work out of our efforts every month.