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Appointment Setting in the Translation Services

Location

  • Nationwide
  • USA
  • Worldwide

Services provided by Toucan

Background

Translation Company wanting to establish contact with SME and Blue-Chip decision makers in charge of their translation and website optimisation.

Objectives

To book appointments for 1 Sales Director managing their diaries effectively and ensuring all appointments are qualified to pre-agreed criteria.

To obtain quotable opportunities and files that need translating.

Feeding back information accurately and in a timely fashion to help create as many quotable opportunities as a team that we could.

How we did it

We assigned two internal sales agents to look after the client and feedback on a monthly basis with full reporting, a team telephone discussion and update.

On average calling 200 prospective businesses per week, we generated an average of 2 appointments a week with a further pipeline of 2

The team understood the translation sector and its challenges and can communicate this to the prospects.

Outcome and deliverables

Cost of campaign £2k a month

Timescale Monthly

Number of hours 50 hours a month

Average Number of appointment generated a month 8

We have been working with this client for 2 years and they have just won a Global contract worth over £1.5 million pounds. They also convert work out of our efforts every month.