At Toucan Telemarketing, we spend a lot of time talking about the importance of real conversations. It’s central More »
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25 Years of Toucan Telemarketing
Our services Appointment setting & lead generation Industries we serve Notable results & case studies Looking ahead Founded More »
Cold Calling vs Appointment Setting
What is cold calling? What is appointment setting? What is the difference between cold calling and appointment setting? More »
What is cold calling?
B2B cold calling involves reaching out to potential customers who are not yet aware of your brand or More »
What is telemarketing?
Telemarketing is a direct marketing approach used to generate leads, close sales, and conduct market research. The approach More »
What is B2B appointment setting?
Appointment setting is an essential part of cold calling services. It marks the moment when a prospect More »
When is the Best Time to Pick the Phone Up to Clients?
Salespeople are too often lulled in to thinking it’s ok not to pick the phone up. Client business More »
Manufacturers: What’s Your Outbound Strategy for Sales Growth?
Paula Bates, Managing Director of Toucan Telemarketing has managed outbound telemarketing campaigns for hundreds of manufacturing businesses over the More »
Are Your Lapsed and Lost Clients an Untapped Goldmine?
Clients come and clients go in any business. Most companies have a raft of contacts who used More »
Rapport: What Role Does It Play in Customer Stickiness?
S/he who chases wins. It’s a sales cliché that’s become hackneyed because it’s true. But it goes unheeded More »