Lead Generation

Manufacturers: What’s Your Outbound Strategy for Sales Growth?

Paula Bates, Managing Director of Toucan Telemarketing has managed outbound telemarketing campaigns for hundreds of manufacturing businesses over the More »

Turning up the temperature on telemarketing

When you think of telemarketing, it’s all too easy to think of large call centres filled with people More »

Toucan Telemarketing: 20 Years in the Business

As any successful entrepreneur will know, starting a business is no easy feat, but for a company to More »

Demonstrating product innovation: what it means to qualified leads

When it comes to product innovation, demonstration is one of the most critical stages of the sales process. More »

Is Lead Generation a Global Marketing Problem?

Lead generation is a top concern for international companies. Many global brands fail to meet their lead generation More »

How we generate qualified appointments and leads for your business

The intended outcome of most B2B telemarketing campaigns is to generate qualified appointments and leads for the relevant More »

B2B lead generation ‘is the no.1 objective’

B2B lead generation is the primary objective of business marketing campaigns, ahead of other concerns like corporate communications More »

How does word of mouth help in lead generation telemarketing?

Depending on how well known your brand is in your industry, a lead generation telemarketing campaign might have More »