B2B cold calling involves reaching out to potential customers who are not yet aware of your brand or More »
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What is telemarketing?
Telemarketing is a direct marketing approach used to generate leads, close sales, and conduct market research. The approach More »
What is B2B appointment setting?
Appointment setting is an essential part of cold calling services. It marks the moment when a prospect More »
When is the Best Time to Pick the Phone Up to Clients?
Salespeople are too often lulled in to thinking it’s ok not to pick the phone up. Client business More »
Manufacturers: What’s Your Outbound Strategy for Sales Growth?
Paula Bates, Managing Director of Toucan Telemarketing has managed outbound telemarketing campaigns for hundreds of manufacturing businesses over the More »
Are Your Lapsed and Lost Clients an Untapped Goldmine?
Clients come and clients go in any business. Most companies have a raft of contacts who used More »
Rapport: What Role Does It Play in Customer Stickiness?
S/he who chases wins. It’s a sales cliché that’s become hackneyed because it’s true. But it goes unheeded More »
Why Pay for Outsourced Telemarketing Instead of Doing It In-House?
When businesses think about outsourcing telemarketing, they usually think about the blanket benefits of outsourcing in any field. More »
What are the Biggest Risks You Might Not be Aware of When You’re Choosing a Telemarketing Partner?
Choosing the right outsourced telemarketing partner is a business-critical decision. The horror stories circulating about incompetence, hardball tactics, More »
How Can Open Questions Prevent Your Prospects Closing You Down?
Fact: People say no and very rarely say yes when they’re faced with a closed question, particularly in More »