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b2b telemarketing

How we generate qualified appointments and leads for your business

The intended outcome of most B2B telemarketing campaigns is to generate qualified appointments and leads for the relevant More »

Supporting B2B field sales with appointment setting

In-person meetings are the best opportunities for your B2B field sales team to drive return on investment from More »

The value of voicemail in B2B telemarketing

Voicemail can be either a barrier or a saviour in B2B telemarketing campaigns – you might see it More »

What are the elements of B2B data cleansing?

In recent weeks we’ve looked at the value of B2B data cleansing as part of a larger B2B More »

3 ways B2B telemarketing is more than just telesales

A B2B telemarketing campaign is of course usually centered on telesales – either taking direct orders during the More »

Why competitors’ reputations should influence your telemarketing

In a crowded segment, telemarketing can be a great way to reach out to potential customers directly, raising More »

Control is key to telemarketing lead generation

While conventional wisdom suggests that new products should be marketed based on their novelty, a campaign built around More »

Key account marketing can hone B2B telemarketing campaigns

Large-scale B2B telemarketing campaigns are a way to generate new business leads from an extensive call list of More »

Leave time to think in B2B telesales

Nobody wants an awkward silence during a B2B telesales call, but although time is money, research suggests it More »

The benefits of voicemail for B2B telemarketing

Many of us have a negative opinion of voicemail – leaving a message can feel impersonal, or awkward, More »